In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Experts Secrets Pdf Download
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Pdf Download
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to make your mass movement.
As the internet world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them excited to purchase anything you need to give.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can begin to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a few key suggestions you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you may discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through various situations so as to lead them to victory.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you have credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also helps you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could actually help people.
He’s completely aware how advertising can be rough because he’s somebody who never had a sales background.
But by using all of the strategies from the prior sections of the book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to market your product or service as you may run a number of webinars per day, as often as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this section of this book so you are able to implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to create a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the various components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Pdf Download
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that is very strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Experts Secrets Pdf Download
