In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Pdf
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and get them eager to buy whatever you need to offer.
People will not buy from people they do not know. So it is imperative that you establish yourself as someone who can serve the people you’re attempting to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this along with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can start to build your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few key suggestions you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so you may find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through different situations in order to direct them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your viewers. Once they are able to see that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also helps you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that could actually help people.
He is completely aware how advertising can be rough because he’s somebody who never had a sales background.
But by utilizing each of the approaches from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you may run multiple webinars per day, as often as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, including how to run them and WHEN to run them to maximize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this part of the book so that you can implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material in this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have time to make a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Experts Secrets Pdf
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s really strong stuff, which is the reason you should take the time to read Expert Secrets. Experts Secrets Pdf