In DotCom Secrets, you read what sales funnels are, and also how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Experts Secrets Review
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Review
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world becomes increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to buy anything you need to offer.
People will not buy from people they do not know. So it’s important that you set yourself as someone who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can begin to build your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few key tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement much easier since you know exactly how to create your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through various situations so as to direct them to success.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script that he provides.
In addition, he helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s completely aware how selling can be tough because he’s somebody who never had a sales background.
But by utilizing each of the approaches from the prior sections of this book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you may run multiple webinars per day, as often as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He provides the exact formula in this section of the book so that you can implement it right away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Experts Secrets Review
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is very powerful stuff, which is why you should take the opportunity to read Expert Secrets. Experts Secrets Review
