In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Russell
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to buy anything you have to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you may start to build your movement quite easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a few key tips you can use to identify what niche you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you may find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier since you understand exactly how to create your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various situations so as to lead them to success.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. Once they are able to see that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also helps you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that can actually help people.
He is completely aware how advertising can be rough because he’s someone who never had a sales background.
However, by using all of the strategies from the previous sections of this book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your service or product because you may run a number of webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 weekly!
He gives you the exact formula in this section of the book so that you can implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the various components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Russell
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that is really powerful stuff, which is the reason you should take the opportunity to read Expert Secrets. Experts Secrets Russell