In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, that resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Free Download Expert Secrets
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’ll receive loads of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you need to offer.
People will not buy from people they do not know. So it is important that you set yourself as someone who can serve the people you’re attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this together with all the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may start to build your movement very easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a couple of key suggestions you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.
When you figure this out, it makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different situations in order to lead them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they are able to find that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script he provides.
He also enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to sell something that can truly help people.
He’s completely aware how selling can be tough because he is someone who never had a sales background.
However, by using all of the strategies from the previous sections of the book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you can run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, such as how to run them and WHEN to run them to optimize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so that you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content within this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Free Download Expert Secrets
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is very strong stuff, which is why you should take the opportunity to read Expert Secrets. Free Download Expert Secrets