In DotCom Secrets, you learned what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Free Ebook Expert Secrets
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them excited to buy whatever you need to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who will serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a few key suggestions you can use to identify what market you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based on it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through different circumstances in order to direct them to success.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to sell something that can actually help people.
He’s completely aware how advertising can be rough because he’s someone who never had a sales background.
However, by using all of the approaches from the prior sections of this book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you can run multiple webinars every day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it,he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, should you follow the directions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to optimize sales.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 every week!
He gives you the exact formula in this section of the book so you are able to implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Free Ebook Expert Secrets
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really strong stuff, which explains why you should take the time to read Expert Secrets. Free Ebook Expert Secrets