In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Free Expert Secrets Book
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you need to offer.
People will not buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you may begin to build your movement very easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of important tips you can use to identify what market you would enjoy being a leader in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you can find the one that fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different circumstances in order to direct them to victory.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they can see that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that could truly help people.
He is completely aware how advertising can be rough because he is someone who never had a sales background.
But by using all of the strategies from the previous sections of this book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run a number of webinars every day, as often as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to spend months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize sales.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He provides the specific formula in this section of the book so you are able to implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Free Expert Secrets Book
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really powerful stuff, which explains the reason you should take the opportunity to read Expert Secrets. Free Expert Secrets Book