Are you currently trying to sell things online?
Then I’m confident you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even harder.
But there is a simple secret to raising the value of every customer you market to:
Sales funnels. Funnel Scripts/Go
By producing a well-designed sales funnel, you can dramatically boost your sales and provide more value to your customers.
In this article, I’m going to present you to ClickFunnels, the application I am using to build sales funnels for my business.
You do not need any technical know-how to use this, and it will really change how you operate your business.
If you’re ready to throw yourself into the ClickFunnels world, it has one of the best affiliate programs on the market. I’ll be speaking about that too later on.
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is a software for building sales funnels. With a bunch of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you will even be able to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Essentially, you’re getting all you need to market and promote your products online, without having to employ expensive programmers.
And individuals are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s amazing.Funnel Scripts/Go
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can make as well.
They include simple funnels like the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when registering.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own group of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Funnel Scripts/Go
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. You can then use your mouse to drag elements around and place them where you want them.
While not as adaptable as Instapage’s landing page editor, it’s still very nice and it may be used to achieve just about any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and changing any element’s properties can be accomplished via the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical manner. You’re not spending a great deal of time hunting for what you want to do.
The main thing is that no programming is required. So you don’t need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for giving you the flexibility to design the exact pages you woud like and ClickFunnels gives you a wide variety of them to use.
Fundamental elements comprise of Headline, Photo, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes a number of advanced components such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties such as background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is little doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
First the basics:
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car as soon as you hit 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
In addition you earn 40% commissions by promoting any product in the ClickFunnel’s ecosystem including DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals purchase as they go through their specific funnels too.
That’s not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll be able to bring this funnel directly into their accounts if they are an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really awesome is that this share URL also acts as your affiliate link, and you’ll get a recurring commission if this new user ends up staying.
What I do not like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take approximately 8-10 seconds every time.
While I really don’t know what’s going on behind the scenes, it does not make sense to me why this could take so long. It is somewhat annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I’m not a fan of software products which restrict you in this manner.
If you are just building sales funnels for yourself, these limitations are probably okay.
But you can get more annoyed at these limitations if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll want to upgrade to the Etison Suite plan if you want to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels could do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is pretty well designed for the most part and once you’ve built a few funnels yourself, the entire procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they’ve now been consolidated into 2 separate plans.
How much is ClickFunnels now?
Currently, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It features everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. But, you can buy Funnel Hacks for $997 which provides you 6 months of Etison Suite for free and some extra bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited in any way which lets you give the software a full evaluation before you fully commit.
If $97 or $297 a month seems like too large a commitment for your present budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also get access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, even though they can be a little slow in responding. They use Intercom, which means you may immediately ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the staff to pretty helpful to all my queries.
Do I need my own domain? Funnel Scripts/Go
You do not necessarily need your own domain name to launch a funnel, but I would advise it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I did not know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an enormous community. There’s the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it’s an excellent place to get opinions on your own sales funnels and answer any questions you might have.
There are also several other FB groups run by ClickFunnels affiliates which are also quite active. The main one I suggest joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would strongly suggest going with Stripe if you can.
What’s the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it due to all the affiliates that are making an effort to promote it.
But no, ClickFunnels is not a scam. It’s certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a fantastic software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to construct 6 and 7 figure businesses.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other software that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels right now in their business.
It’s terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to create webinar funnels to help you develop your brand and promote your services and products.
And you can use it to build membership sites where you can gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Funnel Scripts/Go
To start with, you need to have a product or service to sell. If you do not have something to sell, then don’t even bother looking into ClickFunnels until you do. Unless you just want to promote it as an affiliate.
Next, you have to be ready to commit time and money into creating your value ladder and building out your entire sales funnel.
That means creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with proper upsells, order bumps and other OTOs that complement or enhance your principal product offering.
If you are unclear how to being, I would take a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes exactly the why and how of creating sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) to promoting his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and more.
Once you’ve gone through his funnels, then you can take the parts that apply to your own business and create a strategy for your sales funnel. As soon as you have that in place, you’ll be ready to start making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently added the capability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors which make it effortless for you to build the designs you want. And both integrate with all the popular email service providers.
However, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that can allow you to collect prospects. This is not a bad thing since LeadPages really shines for creating landing pages quickly.
At this time, one of the most effective strategies for growing your email list is using content upgrades. By creating targeted lead magnets into your most popular posts you can get opt-in conversion rates that far exceed your standard pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see now.
Therefore, if you are primarily focused on lead generation, I would definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you are selling a product or service, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, as soon as you master the instrument, you can definitely explode your sales once you start creating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product which lets users create amazing, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it includes 17 distinct checkout page templates which you may customize.
Concerning flexibility, there’s absolutely no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is just another great way to increase conversions.
But where Samcart is missing, is the capability to capture leads and create complete sales funnels. The products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every type of funnel
– Great on-boarding procedure for learning the software
– Software has been better after each update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Funnel Scripts/Go
Which application you go with depends on your requirements and the quantity of work you are willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you ready to put in the effort required to create a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. It’s possible to collect leads or sell your front end product more cheaply with alternative services.
But if raising the average lifetime value of your clients is important to you, then I truly recommend giving ClickFunnels a try.
Not just to get access to the software but also because the training that you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business today.