Are you trying to sell stuff online?
I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to raising the value of each customer you market to:
Sales funnels. Funnel Scripts Jim Edwards
By creating a well-designed sales funnel, you can dramatically increase your sales and provide more value for your clients.
In this article, I’m going to present you to ClickFunnels, the application I am using to create sales funnels for my business.
You don’t need any technical know-how to use it, and it is going to really change how you operate your business.
If you’re prepared to throw yourself into the ClickFunnels world, it has one of the best affiliate programs out there. I’ll be talking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels into a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for constructing sales funnels. With a bunch of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting all you need to market and promote your products online, without having to hire expensive developers.
And individuals are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That is amazing.Funnel Scripts Jim Edwards
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different forms of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when registering.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Funnel Scripts Jim Edwards
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of columns and rows. You can then use your mouse to drag elements around and put them where you need them.
While not as flexible as Instapage’s landing page editor, it’s still very nice and it may be utilized to achieve just about any design you want.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and transferring them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties could be done via the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical way. You’re not spending a lot of time hunting for what you want to do.
The main thing is that no programming is required. So you don’t have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are vital for providing you the flexibility to design the exact pages you want and ClickFunnels provides you a large variety of them to use.
Basic elements include Headline, Image, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes a number of advanced elements such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With majority of elements, you can alter common properties such as background colors, margins, fonts, and alignment.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells that your referrals buy as they go through their specific funnels too.
But that’s not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll have the ability to add this funnel directly into their account if they’re an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds each time.
While I really don’t understand what is going on behind the scenes, it does not make sense to me why this could take a long time. It’s a bit annoying, although only a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I am really not a fan of software products that limit you in this manner.
If you are just building sales funnels for yourself, these limits are probably okay.
But you can get more annoyed at such limitations if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will need to upgrade to the Etison Suite plan if you want to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels could do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is pretty well designed for the most part and when you’ve built a couple funnels yourself, the entire process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they’ve now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To get access to that, you’ll need to go for the Etison Suite plan. It includes everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some extra bonuses. This brings down the cost to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited whatsoever which lets you give the software a complete test before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your present budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also have access to for only $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be a little slow in responding. They utilize Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the staff to pretty helpful to all my questions.
Do I need my own domain name? Funnel Scripts Jim Edwards
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you do not have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will get you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the first game in the onboarding training.
Do they have an active community?
Both groups are very active and it is a great place to get feedback on your own sales funnels and answer any questions that you might have.
There are also other FB groups run by ClickFunnels affiliates which are also quite active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would strongly suggest going with Stripe if you can.
What is the Funnel Hacks system?
If you’re looking to get the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it due to all of the affiliates who are making an effort to promote it.
But no, ClickFunnels isn’t a scam. It’s certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a fantastic software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure companies.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 answer hands down. There is no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels right now in their business.
It’s great for creating opt-in funnels that will help you generate more leads and build your email list.
You can produce webinar funnels to help you develop your brand and promote your products and services.
And you can use it to build membership sites where you can gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Funnel Scripts Jim Edwards
First of all, you need to have a product or service to sell. If you do not have something to sell, then don’t even bother looking into ClickFunnels until you do. Unless you only want to promote it as an affiliate.
Next, you need to be ready to commit money and time into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that complement or enhance your principal product offering.
If you are unclear how to being, I would have a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels yourself you can see how he goes from low-cost tripwire (DotComSecrets) to selling his flagship product (ClickFunnels).
By building his own community of raving fans he can then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the components that apply to your own business and create a plan for your sales funnel. Once you have that in place, you will be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently added the ability to sell products directly on their pages with its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors that make it effortless for you to build the designs you want. And both integrate with the popular email service providers.
But, Leadpages is more limited in scope than ClickFunnels. You use it to create landing pages that will allow you to collect prospects. This is not a bad thing because LeadPages really shines for building landing pages quickly.
At this time, among the most effective strategies for developing your email list is by using content upgrades. By creating targeted lead magnets into your most well-known articles you can acquire opt-in conversion rates that far exceed your standard pop-up.
LeadPages is the very best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you will see today.
Therefore, if you’re primarily focused on lead generation, I would definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, you can really explode your earnings once you start generating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to create beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling fast. It supports both Stripe and Paypal and it includes 17 distinct checkout page templates which you may customize.
Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream of. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is another great way to increase conversions.
However, where Samcart is missing, is the capability to capture leads and create complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding procedure for learning the program
– Software has been better after every update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Funnel Scripts Jim Edwards
Which software you go with depends on your requirements and the quantity of work you’re willing to invest in your enterprise.
Although many of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?
Otherwise, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply with alternative services.
However, if increasing the average lifetime value of your customers is important to you, then I truly suggest giving ClickFunnels a try.
Not only to get access to the software but also because the training you receive will be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see whether you can use it to grow your business today.