Are you trying to sell stuff online?
Then I am confident you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to increasing the value of each customer you market to:
Sales funnels. Funnel Scripts Russell Brunson
By producing a well-designed sales funnel, it is possible to dramatically boost your sales and provide more value to your customers.
In this article, I’m going to present you to ClickFunnels, the software I’m using to create sales funnels for my business.
You don’t need any technical know-how to use it, and it will really change how you operate your business.
If you are ready to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I’ll be speaking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels into a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is a software for building sales funnels. With a lot of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Essentially, you’re getting all you need to market and sell your products online, without having to employ expensive developers.
And individuals are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s remarkable.Funnel Scripts Russell Brunson
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has used successfully in his own business.
The funnel forms fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create as well.
They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them into a Thank you page when registering.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Funnel Scripts Russell Brunson
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a wonderful starting point with its funnel and page templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. After that you can use your mouse to drag elements around and place them where you want them.
While not as flexible as Instapage’s landing page editor, it is still quite good and it may be used to achieve just about any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished via the fly-out sidebar.
And contrary to other editors on the market, everything is organized in a logical manner. You’re not spending a lot of time searching for what you want to do.
The main thing is that no programming is needed. So you don’t need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for giving you the flexibility to design the specific pages you woud like and ClickFunnels gives you a large variety of them to use.
Fundamental elements include Headline, Image, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page that you construct in the software.
ClickFunnels also includes a number of advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With majority of elements, you can alter common properties like background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you hit 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals buy as they go through their specific funnels as well.
That is not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will have the ability to add this funnel directly into their account if they are an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really amazing is that this share URL also functions as your affiliate link, and you’ll get a recurring commission if this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this process appears to take approximately 8-10 seconds each time.
While I really don’t know what’s really going on behind the scenes, it doesn’t make sense to me why this would take so long. It is somewhat annoying, although only a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I’m not a fan of software products which restrict you in this way.
If you are just building sales funnels for yourself, these limitations are most likely okay.
But you can get more annoyed at such constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll want to upgrade to the Etison Suite plan if you would like to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels could do is pretty huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well designed for the most part and once you’ve built a few funnels yourself, the entire process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, but they have now been merged into 2 separate plans.
How much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are limited to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to make your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It includes everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some extra bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited in any way which lets you give the software a full test before you fully commit.
If $97 or $297 a month seems like too large a commitment for your present budget, there is also a semi-secret, unadvertised Share Funnel plan which you can also have access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it’s a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, even though they can be a little slow in responding. They use Intercom, which means you can immediately ask questions in the live chat box. Support requests are usually answered within a few hours and I found the staff to pretty helpful to all my queries.
Do I need my own domain name? Funnel Scripts Russell Brunson
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus that I didn’t know about is that ClickFunnels will get you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it is a great place to get opinions on your sales funnels and answer any questions you may have.
Additionally, there are several other FB groups run by ClickFunnels affiliates that are also very active. The main one I suggest joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would strongly suggest going with Stripe if you’re able to.
What is the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it due to all of the affiliates that are making an effort to promote it.
But no, ClickFunnels is not a scam. It’s certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure companies.
When folks ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels that will help you generate more leads and build your email list.
You are able to create webinar funnels to help you grow your brand and promote your products and services.
And you can use it to create membership sites where you’re able to gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Funnel Scripts Russell Brunson
First of all, you need to have a product or service to sell. If you don’t have something to sell, then don’t even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you need to be ready to invest money and time into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that match or improve your principal product offering.
If you are unclear how to being, I’d take a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains exactly the why and how of building sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels you can observe the way he goes from low-cost tripwire (DotComSecrets) to selling his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the components that are applicable to your own business and create a plan for your sales funnel. As soon as you have that in place, you will be prepared to start making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the capability to sell products directly on their pages with its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors which make it easy for you to build the designs you want. And both integrate with the popular email service providers.
However, Leadpages is significantly more limited in scope than ClickFunnels. You use it to create landing pages that will allow you to collect leads. This isn’t a bad thing since LeadPages really shines for creating landing pages fast.
At this time, among the most effective strategies for developing your email list is by using content upgrades. By creating targeted lead magnets into your most popular posts you can acquire opt-in conversion rates that far exceed your typical pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.
Therefore, if you are primarily focused on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, it’s possible to really explode your earnings once you start generating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product that lets users build amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates which you can customize.
Concerning flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is just another great way to increase conversions.
However, where Samcart is missing, is the ability to capture leads and build complete sales funnels. Both products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for every type of funnel
– Great on-boarding procedure for learning the software
– Software has been better after every update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the amount of funnels, pages, and visitors with the standard plan
– Lots of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Funnel Scripts Russell Brunson
Which software you go with depends on your needs and the quantity of work you’re willing to invest in your business.
Although many of you are selling standalone products, are you ready to put in the effort required to create a high converting sales funnel?
If not, ClickFunnels could be overkill for you. It’s possible to collect leads or market your front end product more cheaply using alternative services.
However, if raising the average lifetime value of your customers is important to you, then I truly suggest giving ClickFunnels a try.
Not only to access the software but also since the coaching that you get will probably be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business today.