In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Gardening Secrets Expert Tips
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to purchase anything you need to give.
People won’t buy from people they do not know. So it’s important that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this together with all the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may begin to construct your movement quite easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a couple of key tips you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so that you can discover the one that fits you the best.
When you figure this out, it makes building your movement much easier because you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various circumstances so as to lead them to success.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they are able to see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script he provides.
In addition, he helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that could actually help people.
He is fully aware how advertising can be rough because he is somebody who never had a sales background.
But by using all of the strategies from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service as you can run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, such as how to run them and WHEN to run them to optimize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so you can implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the various elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Gardening Secrets Expert Tips
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of other programs like Facebook or even Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is very strong stuff, which explains the reason you need to take the time to read Expert Secrets. Gardening Secrets Expert Tips