In DotCom Secrets, you learned what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Get Expert Secrets
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world gets more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them eager to purchase whatever you need to offer.
People will not buy from people they do not know. So it is imperative that you set yourself as somebody who can serve the individuals you are trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this along with all the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few key tips you can use to spot what niche you’d enjoy being a leader in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through different situations so as to direct them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. Once they can find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to market something that can actually help people.
He’s completely aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (as well as some new ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run a number of webinars per day, as frequently as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to write a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, including how to run them and WHEN to conduct them to maximize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He gives you the exact formula in this section of this book so that you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All the previous material still applies to phone conversations, making the content within this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Get Expert Secrets
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that’s very strong stuff, which is the reason you need to take the time to read Expert Secrets. Get Expert Secrets