Are you currently trying to sell things online?
Then I am sure you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even harder.
There is a simple secret to increasing the value of each customer you sell to:
Sales funnels. How To Use Clickfunnels For Real Estate Agents
By producing a well-designed sales funnel, you can dramatically increase your earnings and provide more value to your customers.
In this post, I will present you to ClickFunnels, the application I am using to create sales funnels for my business.
You do not need any technical know-how to use it, and it will truly change how you run your business.
If you are prepared to throw yourself into the ClickFunnels world, it has one of the best affiliate programs out there. I’ll be speaking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for constructing sales funnels. With a lot of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting all you need to market and sell your products online, without needing to hire expensive developers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That’s remarkable.How To Use Clickfunnels For Real Estate Agents
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct types of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can make too.
They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when signing up.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, every funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. How To Use Clickfunnels For Real Estate Agents
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a wonderful starting point with its funnel and page templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of rows and columns. You can then use your mouse to drag elements around and place them where you want them.
While not as adaptable as Instapage’s landing page editor, it is still quite good and it may be utilized to achieve just about any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and changing any element’s properties can be accomplished via the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical manner. You are not spending a lot of time hunting for what you want to do.
The main thing is that no programming is needed. So you do not need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for giving you the flexibility to design the exact pages you woud like and ClickFunnels provides you a large array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes several advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your own dream car as soon as you reach 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals buy as they go through their specific funnels as well.
But that’s not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will have the ability to bring this funnel directly into their account if they’re an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really awesome is that this share URL also acts as your affiliate link, and you will get a recurring commission when this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take approximately 8-10 seconds every time.
While I really don’t understand what’s going on behind the scenes, it does not make sense to me why this could take so long. It’s somewhat annoying, although only a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I’m not a fan of software products which restrict you in this way.
If you are just building sales funnels for yourself, these limits are most likely okay.
However you can get more annoyed at these constraints if you are doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You will want to upgrade to the Etison Suite plan if you would like to build infinite funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is pretty huge, and it can certainly be intimidating to some.
That is why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is pretty well designed for the most part and once you’ve assembled a couple funnels yourself, the entire process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, however they’ve now been consolidated into 2 separate plans.
How much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to make your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It features everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which provides you 6 months of Etison Suite for free and some extra bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited in any way which lets you give the software a complete test before you fully commit.
If $97 or $297 a month seems like too large a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also have access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to test out ClickFunnels on a budget.
Everything else you should know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, even though they can be a little slow in responding. They utilize Intercom, so you may immediately ask questions in the live chat box. Support requests are usually answered within a few hours and I found the team to pretty helpful to all my questions.
Do I need my own domain? How To Use Clickfunnels For Real Estate Agents
You don’t necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus that I did not know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it’s an excellent place to get feedback on your sales funnels and answer any questions you may have.
There are also other FB groups run by ClickFunnels affiliates that are also quite active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly recommend going with Stripe if you’re able to.
What’s the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you’ll receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a lot of additional bonuses and training that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it due to all of the affiliates who are making an effort to market it.
However, no, ClickFunnels is not a scam. It is definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
When folks ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other application that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is great for creating opt-in funnels that will help you generate more leads and build your email list.
You are able to create webinar funnels that will help you grow your brand and sell your products and services.
And you can use it to create membership sites where you can gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? How To Use Clickfunnels For Real Estate Agents
First of all, you need to have a product or service to market. If you don’t have something to sell, then don’t even bother looking into ClickFunnels until you do. Unless you only want to market it as an affiliate.
Next, you need to be willing to invest time and money into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with proper upsells, order bumps and other OTOs that complement or enhance your main product offering.
If you’re unclear how to start, I would take a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes precisely the why and how of creating sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By building his very own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and more.
Once you’ve gone through his funnels, then you can take the parts that are applicable to your own company and create a strategy for your sales funnel. Once you have that in place, you’ll be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages with its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors that make it easy for you to create the designs you desire. And both integrate with the popular email service providers.
However, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that will allow you to collect prospects. This isn’t a bad thing because LeadPages really shines for building landing pages quickly.
At this time, among the best strategies for developing your email list is by using content upgrades. By producing targeted lead magnets into your most well-known articles you can get opt-in conversion rates that far surpass your typical pop-up.
LeadPages is the very best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see now.
So if you’re primarily concentrated on lead generation, I would definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you are selling a service or product, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, once you master the tool, it’s possible to really explode your earnings once you start generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to build beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it includes 17 distinct checkout page templates that you can customize.
Concerning flexibility, there’s absolutely no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells such as ClickFunnels does. You can also quickly create coupons for your products which is another terrific way to raise conversions.
However, where Samcart is lacking, is the ability to capture leads and build complete sales funnels. The products come in at the same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each kind of funnel
– Great on-boarding procedure for learning the software
– Software has been better after each update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limits on the amount of funnels, pages, and visitors with the standard plan
– Plently of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts How To Use Clickfunnels For Real Estate Agents
Which application you go with depends on your requirements and the quantity of work you are willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you willing to put in the effort necessary to create a high converting sales funnel?
Otherwise, ClickFunnels could be overkill for you. You can collect leads or sell your front end product more cheaply using alternative services.
However, if increasing the average lifetime value of your clients is important to you, then I truly recommend giving ClickFunnels a try.
Not only to access the software but also since the coaching that you receive will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to grow your business today.