In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Is Expert Secrets Legit
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Is Expert Secrets Legit
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you have to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who can serve the people you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this along with all the effects that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your specialty, you can begin to construct your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a few key tips you can use to spot what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through various situations so as to lead them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that can truly help people.
He is completely aware how advertising can be tough because he is someone who never had a sales background.
However, by utilizing all of the strategies from the prior sections of this book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service as you may run multiple webinars per day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail in this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, such as how to run them and WHEN to run them to maximize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He provides the specific formula in this part of the book so you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Is Expert Secrets Legit
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that is very strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Is Expert Secrets Legit
