In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, who resonate with your message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Makeup Makeovers Expert Secrets For Stunning Transformations
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Makeup Makeovers Expert Secrets For Stunning Transformations
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to get loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them excited to buy whatever you have to offer.
People will not buy from people they don’t know. So it is imperative that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this along with all the effects that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to construct your movement very easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a couple of important suggestions you can use to identify what market you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you can find the one that fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through various circumstances so as to direct them to victory.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script he provides.
He also helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that could actually help people.
He’s fully aware how advertising can be tough because he is somebody who never had a sales background.
However, by utilizing all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run multiple webinars per day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, including how to run them and WHEN to run them to optimize sales.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of this book so you are able to implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to create a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the various components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Makeup Makeovers Expert Secrets For Stunning Transformations
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is really powerful stuff, which is the reason you should take the opportunity to read Expert Secrets. Makeup Makeovers Expert Secrets For Stunning Transformations
