Are you trying to sell things online?
I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even tougher.
There is a simple secret to increasing the value of every customer you sell to:
Sales funnels. Markethero Vs Clickfunnels
By producing a well-designed sales funnel, you can dramatically increase your earnings and provide more value to your clients.
In this article, I’m going to introduce you to ClickFunnels, the software I’m using to build sales funnels for my business.
You don’t need any technical know-how to use it, and it will really change how you operate your business.
If you’re prepared to throw yourself into the ClickFunnels world, it has one of the best affiliate programs on the market. I’ll be speaking about that too later on.
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels into a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for building sales funnels. With a lot of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting everything you need to market and sell your products online, without needing to hire expensive developers.
And individuals are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s amazing.Markethero Vs Clickfunnels
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create too.
They include simple funnels like the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, every funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Markethero Vs Clickfunnels
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and webpage templates, the ClickFunnels editor is where you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and place them where you need them.
While not as adaptable as Instapage’s landing page editor, it is still quite good and it can be utilized to achieve just about any design you desire.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and transferring them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties can be accomplished through the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical way. You’re not spending a great deal of time searching for what you would like to do.
The important thing is that no coding is needed. So you do not have to spend time studying HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for providing you the flexibility to design the specific pages you woud like and ClickFunnels gives you a wide variety of them to use.
Basic elements comprise of Headline, Image, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page that you construct in the software.
ClickFunnels also includes several advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With majority of elements, you can alter common properties such as background colors, margins, fonts, and alignment.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car once you reach 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals purchase as they go through their specific funnels as well.
That’s not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will be able to add this funnel directly into their account if they’re an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their accounts.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying.
What I do not like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure appears to take approximately 8-10 seconds every time.
While I don’t understand what is going on behind the scenes, it doesn’t make sense to me why this could take a long time. It’s somewhat annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I am not a fan of software products which restrict you in this way.
If you’re just building sales funnels for yourself, these limits are probably okay.
However you can get more annoyed at these constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You will want to upgrade to the Etison Suite plan if you would like to develop infinite funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That is why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is fairely well designed for the most part and once you’ve assembled a few funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they’ve now been merged into 2 separate plans.
So how much is ClickFunnels now?
Currently, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are limited to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To gain access to that, you’ll need to go with the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. However, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some extra bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not constrained whatsoever which lets you give the software a complete evaluation before you fully commit.
If $97 or $297 a month seems like too big a commitment for your present budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, even though they can be somewhat slow in responding. They use Intercom, so you may immediately ask questions in the live chat box. Support requests are usually answered in a few hours and I found the team to fairly helpful to all my queries.
Do I need my own domain? Markethero Vs Clickfunnels
You do not necessarily need your own domain name to launch a funnel, although I would advise it. If you do not have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus that I didn’t know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can discover how to do this from the first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it’s an excellent place to get opinions on your own sales funnels and answer any questions you may have.
There are also other FB groups run by ClickFunnels affiliates which are also quite active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is the reason why I would strongly recommend going with Stripe if you’re able to.
What’s the Funnel Hacks system?
If you’re looking to get the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to get six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it due to all of the affiliates who are making an effort to promote it.
However, no, ClickFunnels isn’t a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a great software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to construct 6 and 7 figure companies.
When folks ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other application that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to create webinar funnels to help you grow your brand and sell your products and services.
And you can use it to create membership sites where you can gate your premium content so that it is accessible only to subscribers.
How can you make ClickFunnels work for you? Markethero Vs Clickfunnels
First of all, you need to have a product or service to sell. If you don’t have something to market, then don’t even bother looking into ClickFunnels before you do. Unless you only want to market it as an affiliate.
Next, you have to be willing to invest time and money into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that match or enhance your principal product offering.
If you are unclear how to start, I would take a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes precisely the why and how of building sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels you can see the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By building his own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the parts that are applicable to your own business and create a plan for your sales funnel. As soon as you have that in place, you’ll be prepared to start making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages using its new Checkout widget
Each product comes with a large selection of nice looking templates. Both have drag and drop editors that make it effortless for you to build the designs you want. And both integrate with the popular email service providers.
However, Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that can help you collect prospects. This isn’t a terrible thing because LeadPages really shines for creating landing pages quickly.
Right now, one of the best strategies for developing your email list is using content upgrades. By creating targeted lead magnets into your most popular articles you can get opt-in conversion rates that far exceed your typical pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.
Therefore, if you are primarily focused on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, as soon as you master the tool, it’s possible to definitely explode your earnings once you start generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which allows users to build amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling fast. It supports both Stripe and Paypal and it includes 17 different checkout page templates that you can customize.
In terms of flexibility, there is not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also easily create coupons for your products which is just another great way to raise conversions.
However, where Samcart is missing, is the capability to capture leads and create complete sales funnels. Both products come in at the exact same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding process for learning the software
– Software has been better after every update
– Easily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limits on the number of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Markethero Vs Clickfunnels
Which software you go with depends on your needs and the amount of work you are willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you willing to put in the effort necessary to make a high converting sales funnel?
If not, ClickFunnels might be overkill for you. It’s possible to collect leads or market your front end product more cheaply with alternative services.
However, if raising the average lifetime value of your clients is important to you, then I really recommend giving ClickFunnels a try.
Not only to get access to the software but also because the coaching that you get will be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see whether you can use it to grow your business today.