Are you trying to sell things online?
Then I am sure you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even harder.
There’s a simple secret to increasing the value of every customer you sell to:
Sales funnels. Optimizepress Vs Clickfunnels
By producing a well-designed sales funnel, it is possible to dramatically boost your earnings and provide more value for your customers.
In this article, I will introduce you to ClickFunnels, the software I’m using to build sales funnels for my business.
You don’t need any technical know-how to utilize this, and it is going to really change the way you run your business.
If you’re ready to throw yourself into the ClickFunnels world, it has one of the best affiliate programs out there. I’ll be speaking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is a software for building sales funnels. With a bunch of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting everything you need to market and sell your products online, without having to employ expensive programmers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s amazing.Optimizepress Vs Clickfunnels
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels like the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when registering.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
Moreover, every funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Optimizepress Vs Clickfunnels
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a wonderful starting point with its funnel and page templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and put them where you need them.
While not as adaptable as Instapage’s landing page editor, it’s still quite good and it can be utilized to achieve pretty much any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties can be accomplished via the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical manner. You are not spending a great deal of time hunting for what you would like to do.
The important thing is that no programming is needed. So you don’t need to spend time studying HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for providing you the flexibility to design the specific pages you want and ClickFunnels provides you a large array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes a number of advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can change common properties like background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own dream car once you reach 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals purchase as they go through their specific funnels too.
That’s not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they’ll have the ability to bring this funnel directly into their accounts if they are an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their accounts.
What’s really awesome is that this share URL also acts as your affiliate link, and you’ll get a recurring commission when this new user ends up staying.
What I do not like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this process seems to take around 8-10 seconds every time.
While I don’t know what is going on behind the scenes, it doesn’t make sense to me why this could take a long time. It’s somewhat annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I’m really not a fan of software products which limit you in this way.
If you’re just building sales funnels for yourself, these limitations are most likely okay.
However you can get more annoyed at these limitations if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will want to upgrade to the Etison Suite plan if you would like to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That is why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is pretty well designed for the most part and when you’ve assembled a few funnels yourself, the whole procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they have now been merged into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel production tools, but you are limited to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It includes everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some additional bonuses. This brings the cost down to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained whatsoever which lets you give the software a complete evaluation before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your present budget, there is also a semi-secret, unadvertised Share Funnel plan which you can also get access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be somewhat slow in responding. They utilize Intercom, so you may immediately ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the staff to fairly helpful to all my queries.
Do I need my own domain? Optimizepress Vs Clickfunnels
You do not necessarily need your own domain name to launch a funnel, but I would advise it. If you do not have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus I did not know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can learn how to do this from the first game in the onboarding training.
Do they have an active community?
Both groups are very active and it is an excellent place to get feedback on your sales funnels and answer any questions you might have.
Additionally, there are other FB groups run by ClickFunnels affiliates that are also quite active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly suggest going with Stripe if you can.
What’s the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it is definitely worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you’ll get six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional bonuses and training that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it because of all of the affiliates that are trying to promote it.
However, no, ClickFunnels is not a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a great software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to construct 6 and 7 figure companies.
When folks ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other software that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It’s terrific for creating opt-in funnels to help you generate more prospects and build your email list.
You are able to produce webinar funnels that will help you develop your brand and promote your products and services.
And you can use it to build membership sites where you can gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? Optimizepress Vs Clickfunnels
First of all, you need to have a product or service to market. If you don’t have something to sell, then don’t even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you have to be ready to invest money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with appropriate upsells, order bumps and other OTOs that complement or enhance your main product offering.
If you are unclear how to start, I would have a look at Russell’s own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he describes exactly the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) to promoting his flagship product (ClickFunnels).
By building his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the parts that apply to your own company and create a plan for your sales funnel. As soon as you have that in place, you’ll be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the capability to sell products directly on their pages with its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors that make it easy for you to create the designs you want. And both integrate with all the popular email service providers.
However, Leadpages is more limited in scope than ClickFunnels. You use it to create landing pages that can help you collect prospects. This is not a bad thing because LeadPages really shines for building landing pages fast.
At this time, one of the most effective strategies for growing your email list is by using content upgrades. By producing targeted lead magnets into your most well-known articles you can acquire opt-in conversion rates that far exceed your typical pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see now.
So if you’re primarily focused on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, as soon as you master the tool, you can definitely explode your sales as soon as you begin creating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product which lets users build beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates that you may customize.
Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is another terrific way to increase conversions.
However, where Samcart is lacking, is the ability to capture leads and create complete sales funnels. The products come in at the exact same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for every kind of funnel
– Great on-boarding procedure for learning the program
– Software continues to get better after each update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limits on the amount of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Optimizepress Vs Clickfunnels
Which software you go with depends on your needs and the amount of work you are willing to invest in your business.
Although many of you are selling standalone products, are you willing to put in the effort required to create a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. It’s possible to collect leads or market your front end product more cheaply with alternative services.
However, if raising the average lifetime value of your customers is important to you, then I really suggest giving ClickFunnels a try.
Not only to get access to the software but also since the training that you get will be both inspiring and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to grow your business now.