In DotCom Secrets, you read what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Oracle Expert Tuning Secrets
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Oracle Expert Tuning Secrets
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world gets more and more saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them eager to buy whatever you need to offer.
People will not buy from people they don’t know. So it is imperative that you establish yourself as somebody who will serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with all the consequences that result from setting yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few important suggestions you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you can find the one that fits you the best.
Once you figure this out, it makes building your movement much easier since you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to convince someone to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through various circumstances in order to lead them to victory.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is what makes you relatable to your viewers. As soon as they are able to find you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
In addition, he helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that can truly help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (and some fresh ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product as you can run a number of webinars per day, as frequently as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it,he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize sales.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of this book so you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the content in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say they do not have enough time to make a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Oracle Expert Tuning Secrets
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that’s very strong stuff, which explains the reason you should take the time to read Expert Secrets. Oracle Expert Tuning Secrets
