In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, who resonate with your own message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Review Expert Secrets
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Review Expert Secrets
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’re going to receive loads of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase anything you have to give.
People won’t buy from people they do not know. So it’s important that you establish yourself as someone who will serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this along with the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even if you don’t have a specialty in mind right now, Russell shares a couple of key tips you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so that you may discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through various situations in order to direct them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your general narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also enables you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is completely aware how selling can be tough because he is someone who never had a sales background.
However, by using all of the approaches from the previous sections of this book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or within a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you may run a number of webinars per day, as often as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to spend months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He gives you the exact formula in this section of the book so you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they don’t have enough time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Review Expert Secrets
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is very powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Review Expert Secrets
