In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Review Of Expert Secrets
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive loads of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them eager to buy anything you have to offer.
People won’t buy from people they don’t know. So it’s imperative that you establish yourself as somebody who can serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with all the consequences that result from setting yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can begin to build your movement very easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a few important tips you can use to spot what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you can find the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through different situations in order to direct them to success.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is what makes you relatable to your audience. As soon as they are able to find you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that can actually help people.
He is completely aware how advertising can be tough because he’s somebody who never had a sales background.
But by utilizing each of the strategies from the prior sections of the book (as well as some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or within a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product as you may run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 weekly!
He gives you the specific formula in this section of the book so that you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to make a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Review Of Expert Secrets
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is very powerful stuff, which is the reason you should take the opportunity to read Expert Secrets. Review Of Expert Secrets