In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Russell Brunson Expert Secrets Affiliate
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Russell Brunson Expert Secrets Affiliate
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them excited to purchase whatever you need to give.
People will not buy from people they do not know. So it is important that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with the effects that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can begin to build your movement very easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a few key tips you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you may find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier since you understand exactly how to build your content and funnels based on it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different circumstances so as to direct them to success.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they can see that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that can truly help people.
He is completely aware how advertising can be tough because he’s somebody who never had a sales background.
But by using each of the approaches from the previous sections of the book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service because you can run multiple webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this part of this book so that you are able to implement it straight away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Russell Brunson Expert Secrets Affiliate
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that’s very strong stuff, which explains why you should take the opportunity to read Expert Secrets. Russell Brunson Expert Secrets Affiliate