In DotCom Secrets, you read what sales funnels are, and also how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Russell Brunson Expert Secrets Audible
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world gets more and more saturated, you can not just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and make them excited to purchase anything you have to give.
People won’t buy from people they do not know. So it’s important that you establish yourself as someone who will serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with all the effects that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you may start to construct your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to identify what niche you’d enjoy being a leader in!
More importantly, Russell breaks down how you can become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so that you may discover the one that fits you the best.
When you figure this out, it makes building your movement a lot easier because you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through various circumstances so as to direct them to victory.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your viewers. As soon as they can see that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script that he provides.
In addition, he enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that can actually help people.
He is fully aware how advertising can be rough because he is someone who never had a sales background.
But by using all of the approaches from the prior sections of this book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you can run a number of webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize sales.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this part of the book so that you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the content within this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they don’t have time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Russell Brunson Expert Secrets Audible
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s really powerful stuff, which is why you should take the opportunity to read Expert Secrets. Russell Brunson Expert Secrets Audible