In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Russell Brunson Expert Secrets Audiobook
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world becomes increasingly saturated, you can not simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them excited to buy whatever you have to offer.
People will not buy from people they do not know. So it’s important that you establish yourself as somebody who can serve the people you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a couple of key tips you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so you can find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based around it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different situations in order to lead them to victory.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He is fully aware how selling can be tough because he is someone who never had a sales background.
But by utilizing each of the approaches from the prior sections of this book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He gives you the specific formula in this section of this book so that you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they do not have enough time to create a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Russell Brunson Expert Secrets Audiobook
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have managed to use myself to build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that is very powerful stuff, which explains why you should take the time to read Expert Secrets. Russell Brunson Expert Secrets Audiobook