In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Russell Brunson Expert Secrets Review
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Russell Brunson Expert Secrets Review
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can not just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and get them excited to buy anything you have to give.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as somebody who can serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may start to build your movement very easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of important suggestions you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one that fits you the best.
When you figure this out, it makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances in order to direct them to victory.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general story. By making it the story you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he helps you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He is fully aware how selling can be rough because he is somebody who never had a sales background.
However, by utilizing each of the approaches from the previous sections of the book (as well as some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 weekly!
He gives you the specific formula in this part of the book so you are able to implement it straight away.
Also,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Russell Brunson Expert Secrets Review
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have people following every word you say, and buying when you need them to.
And that’s really strong stuff, which is why you need to take the time to read Expert Secrets. Russell Brunson Expert Secrets Review
