In DotCom Secrets, you read what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?SáCh Expert Secrets
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them eager to purchase whatever you have to give.
People will not buy from people they do not know. So it’s imperative that you set yourself as somebody who can serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a couple of key suggestions you can use to identify what niche you would enjoy being a leader in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you may find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through various situations so as to lead them to success.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. Once they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.
He also helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to market something that could actually help people.
He’s fully aware how selling can be rough because he is someone who never had a sales background.
But by using each of the strategies from the prior sections of the book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He provides the exact formula in this part of the book so you are able to implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to create a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing SáCh Expert Secrets
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you can build a defensible moat around your company. You are no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that is very strong stuff, which explains the reason you need to take the time to read Expert Secrets. SáCh Expert Secrets