Are you currently trying to sell stuff online?
Then I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even tougher.
But there’s a simple secret to raising the value of every customer you market to:
Sales funnels. Script Funnels
By producing a well-designed sales funnel, you can dramatically boost your earnings and provide more value for your customers.
In this article, I’m going to present you to ClickFunnels, the software I am using to build sales funnels for my business.
You don’t need any technical know-how to utilize this, and it is going to truly change the way you operate your business.
If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I will be talking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million a year business and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is a software for constructing sales funnels. With a bunch of added bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership websites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Plus, with the highest end Etison Suite package you’ll even be able to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Essentially, you’re getting all you need to market and sell your products online, without having to employ expensive developers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That is amazing.Script Funnels
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create too.
They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when signing up.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Script Funnels
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and place them where you want them.
While not as flexible as Instapage’s landing page editor, it is still quite good and it can be used to achieve pretty much any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and changing any element’s properties can be done through the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical way. You are not spending a great deal of time hunting for what you would like to do.
The main thing is that no programming is required. So you don’t have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for giving you the flexibility to design the exact pages you woud like and ClickFunnels gives you a wide variety of them to use.
Fundamental elements comprise of Headline, Image, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes several advanced components such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With majority of elements, you can alter common properties like background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you reach 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
In addition you get 40% commissions by promoting any product in the ClickFunnel’s ecosystem including DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells that your referrals buy as they go through their specific funnels as well.
That’s not all:
ClickFunnels also has another great feature for affiliates known as share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will have the ability to add this funnel directly into their accounts if they are an existing ClickFunnels member. If they aren’t a member yet, they can register for the ClickFunnels 14-day free trial then get your funnel added to their account.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this process appears to take around 8-10 seconds every time.
While I really don’t know what is going on behind the scenes, it does not make sense to me why this could take a long time. It is somewhat annoying, although only a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I am not a fan of software products that limit you in this manner.
If you’re just building sales funnels for yourself, these limits are probably okay.
However you may get more annoyed at such constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will want to upgrade to the Etison Suite plan if you want to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can definitely be intimidating to some.
That is why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well made for the most part and once you’ve assembled a couple funnels yourself, the whole procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they’ve now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. However, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some additional bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited whatsoever which lets you give the software a full evaluation before you fully commit.
If $97 or $297 a month seems like too big a commitment for your present budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also get access to for only $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you should know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be somewhat slow in responding. They utilize Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the team to pretty helpful to all my queries.
Do I need my own domain? Script Funnels
You do not necessarily need your own domain name to launch a funnel, although I would advise it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will get you your first domain name for free and even set up SSL on it for you. You can discover how to do this from the first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There is the official group on FB with over 100k members as well as the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are very active and it’s a great place to get opinions on your sales funnels and answer any questions you may have.
There are also several other FB groups run by ClickFunnels affiliates that are also quite active. The main one I recommend joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would highly suggest going with Stripe if you can.
What’s the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it is definitely worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you’ll receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a lot of additional bonuses and training that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it due to all the affiliates who are trying to market it.
However, no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to construct 6 and 7 figure companies.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other software that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It’s terrific for creating opt-in funnels that will help you generate more leads and build your email list.
You are able to produce webinar funnels that will help you grow your brand and sell your products and services.
And you can use it to build membership sites where you can gate your premium content so that it’s available only to subscribers.
How can you make ClickFunnels work for you? Script Funnels
First of all, you need to have a product or service to sell. If you do not have something to market, then do not even bother looking into ClickFunnels until you do. Unless you just want to market it as an affiliate.
Next, you have to be willing to commit money and time into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with proper upsells, order bumps and other OTOs that complement or enhance your principal product offering.
If you are unclear how to start, I’d take a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of building sales funnels and how to tell stories to marketing your products and services.
And as you go through his own sales funnels yourself you can see how he goes from low-cost tripwire (DotComSecrets) into selling his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and more.
As soon as you’ve gone through his funnels, then you can take the parts that are applicable to your own business and create a strategy for your sales funnel. Once you have that in place, you will be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a really popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages with its new Checkout widget
Each product features a large selection of nice looking templates. Both have drag and drop editors that make it effortless for you to build the designs you want. And both integrate with the popular email service providers.
Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that can help you collect prospects. This is not a bad thing because LeadPages really shines for building landing pages fast.
At this time, among the best strategies for growing your email list is by using content upgrades. By producing targeted lead magnets into your most well-known articles you can get opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you will see now.
So if you’re primarily focused on lead generation, I would definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you are selling a product or service, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, as soon as you master the tool, it’s possible to really explode your sales once you start generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which allows users to create beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling fast. It supports both Stripe and Paypal and it includes 17 distinct checkout page templates that you may customize.
Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells like ClickFunnels does. You can also easily create coupons for your products which is another terrific way to increase conversions.
But where Samcart is lacking, is the capability to capture leads and build complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each kind of funnel
– Great on-boarding procedure for learning the software
– Software has been better after each update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limits on the amount of funnels, pages, and visitors with the standard plan
– Plently of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Script Funnels
Which software you go with depends on your needs and the amount of work you’re willing to invest in your business.
Although a lot of you are selling standalone products, are you ready to put in the effort necessary to create a high converting sales funnel?
If not, ClickFunnels could be overkill for you. You can collect leads or sell your front end product more cheaply with alternative services.
But if raising the average lifetime value of your clients is important to you, then I really recommend giving ClickFunnels a try.
Not just to get access to the software but also because the coaching you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to grow your business today.