In DotCom Secrets, you read what sales funnels are, and how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, that resonate with your message and purchase your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Secret Experiments At Montauk Ny
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Secret Experiments At Montauk Ny
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll receive loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them eager to purchase anything you need to offer.
People will not buy from people they do not know. So it’s imperative that you set yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with all the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to construct your movement quite easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of important suggestions you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you may find the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various situations in order to lead them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your audience. As soon as they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your overall story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that can truly help people.
He is completely aware how advertising can be rough because he’s somebody who never had a sales background.
But by utilizing all of the strategies from the previous sections of this book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run a number of webinars per day, as often as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to spend months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of this book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone conversations, making the content within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Secret Experiments At Montauk Ny
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which explains why you need to take the time to read Expert Secrets. Secret Experiments At Montauk Ny
