In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Secret Experiments Of Nikola Tesla
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Secret Experiments Of Nikola Tesla
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to buy whatever you have to give.
People won’t buy from people they do not know. So it is important that you set yourself as somebody who can serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this along with the effects that result from setting yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you may start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to spot what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so you can find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through different circumstances so as to lead them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. As soon as they can find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script he provides.
He also enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s fully aware how advertising can be tough because he is somebody who never had a sales background.
However, by utilizing each of the approaches from the previous sections of this book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run a number of webinars per day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to run them and WHEN to conduct them to maximize earnings.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this section of the book so you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they don’t have enough time to create a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Secret Experiments Of Nikola Tesla
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of different programs such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s very strong stuff, which explains why you should take the opportunity to read Expert Secrets. Secret Experiments Of Nikola Tesla