In DotCom Secrets, you read what sales funnels are, and also how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Secrets Experts
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to purchase anything you need to give.
People will not buy from people they do not know. So it is important that you set yourself as someone who will serve the individuals you’re trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with all the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of key suggestions you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you may find the one which fits you the best.
When you figure this out, it really makes building your movement much easier since you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different circumstances so as to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
However, your journey is what makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how advertising can be tough because he’s someone who never had a sales background.
However, by utilizing each of the strategies from the prior sections of this book (and some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you can run multiple webinars per day, as frequently as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a brand new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, including how to run them and WHEN to run them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of this book so that you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the content in this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have enough time to make a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Secrets Experts
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that is very strong stuff, which explains the reason you need to take the time to read Expert Secrets. Secrets Experts