In DotCom Secrets, you read what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Secrets Of A Property Expert Book
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and get them eager to purchase whatever you have to give.
People won’t buy from people they don’t know. So it’s important that you set yourself as someone who can serve the people you’re trying to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this together with all the effects that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you can start to build your movement very easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a few key suggestions you can use to spot what market you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier since you know exactly how to build your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through various situations so as to direct them to success.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is what makes you relatable to your viewers. As soon as they are able to find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that can truly help people.
He is completely aware how selling can be tough because he is somebody who never had a sales background.
However, by utilizing all of the strategies from the prior sections of the book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your product or service as you can run multiple webinars every day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so that you can implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to create a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Secrets Of A Property Expert Book
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Secrets Of A Property Expert Book