In DotCom Secrets, you read what sales funnels are, and just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, that resonate with your own message and purchase your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Secrets Of Expert Mold Making And Resin Casting
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Secrets Of Expert Mold Making And Resin Casting
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and get them excited to purchase anything you have to offer.
People won’t buy from people they don’t know. So it’s important that you set yourself as someone who will serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this together with all the consequences that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you may begin to build your movement very easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a few key tips you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you may find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through various circumstances so as to lead them to success.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s completely aware how advertising can be tough because he’s someone who never had a sales background.
However, by using each of the approaches from the previous sections of this book (and some new ones he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your product or service because you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He provides the specific formula in this part of this book so you are able to implement it right away.
Also,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Secrets Of Expert Mold Making And Resin Casting
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s very powerful stuff, which is why you need to take the opportunity to read Expert Secrets. Secrets Of Expert Mold Making And Resin Casting
