In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Secrets Of Proshow Experts Dvd Download
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Secrets Of Proshow Experts Dvd Download
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you have to give.
People will not buy from people they don’t know. So it is imperative that you set yourself as somebody who will serve the people you are trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with all the consequences that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you can begin to build your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of key suggestions you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you may discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier since you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different situations in order to direct them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they can see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that can actually help people.
He is completely aware how advertising can be rough because he is someone who never had a sales background.
But by using all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when used on a sales page or within a webinar. Russell teaches you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your product or service as you can run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to run them and WHEN to run them to maximize sales.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 weekly!
He provides the exact formula in this part of this book so you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they don’t have enough time to create a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Secrets Of Proshow Experts Dvd Download
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s very powerful stuff, which is why you should take the time to read Expert Secrets. Secrets Of Proshow Experts Dvd Download
