In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Secrets Of Proshow Experts
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Secrets Of Proshow Experts
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them eager to buy whatever you need to offer.
People will not buy from people they do not know. So it’s imperative that you establish yourself as someone who will serve the people you’re trying to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this along with the consequences that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to build your movement very easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a couple of key suggestions you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different circumstances in order to lead them to success.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to describe your journey.
Every hero undergoes a series of trials to get to where they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also enables you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is completely aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing each of the strategies from the previous sections of this book (and some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you may run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He gives you the specific formula in this part of this book so that you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say they do not have time to create a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Secrets Of Proshow Experts
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Secrets Of Proshow Experts
