In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Secrets Of Proshow Experts Pdf Download
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them excited to buy anything you have to offer.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this together with all the effects that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can start to build your movement very easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a few key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
When you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get a person to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different situations in order to lead them to victory.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your audience. As soon as they can see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
In addition, he helps you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that could truly help people.
He’s completely aware how selling can be tough because he is someone who never had a sales background.
But by using all of the approaches from the previous sections of this book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you can run multiple webinars every day, as frequently as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, such as how to conduct them and WHEN to run them to optimize sales.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 weekly!
He provides the exact formula in this part of this book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they do not have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Secrets Of Proshow Experts Pdf Download
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that is really strong stuff, which is the reason you need to take the time to read Expert Secrets. Secrets Of Proshow Experts Pdf Download