In DotCom Secrets, you read what sales funnels are, and how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Secrets Of Proshow Experts Pdf
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Secrets Of Proshow Experts Pdf
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world becomes increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them excited to buy whatever you have to give.
People will not buy from people they don’t know. So it’s important that you set yourself as somebody who will serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with all the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you may start to build your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to identify what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you may find the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based around it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various circumstances so as to lead them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. Once they can see that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
In addition, he enables you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that can truly help people.
He is completely aware how advertising can be tough because he’s somebody who never had a sales background.
But by utilizing all of the strategies from the prior sections of this book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or within a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product because you may run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 weekly!
He gives you the exact formula in this part of this book so you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the content in this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have enough time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Secrets Of Proshow Experts Pdf
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that is really powerful stuff, which explains why you need to take the opportunity to read Expert Secrets. Secrets Of Proshow Experts Pdf
