In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Secrets Of The Property Expert
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Secrets Of The Property Expert
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to purchase whatever you have to offer.
People won’t buy from people they do not know. So it is imperative that you establish yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can begin to construct your movement very easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of important suggestions you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through different situations so as to lead them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your history is what makes you relatable to your viewers. As soon as they can find you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to sell something that can truly help people.
He’s completely aware how selling can be rough because he’s somebody who never had a sales background.
But by utilizing all of the approaches from the prior sections of the book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to sell your service or product because you may run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you can implement it straight away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to make a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Secrets Of The Property Expert
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have managed to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that’s very powerful stuff, which is why you should take the opportunity to read Expert Secrets. Secrets Of The Property Expert
