In DotCom Secrets, you learned what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Secrets Of Zbrush Experts
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Secrets Of Zbrush Experts
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase anything you have to offer.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the people you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with all the effects that result from setting yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a couple of important tips you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you may find the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different circumstances in order to direct them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is completely aware how selling can be rough because he is someone who never had a sales background.
But by using each of the strategies from the prior sections of the book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you can run multiple webinars every day, as frequently as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about running webinars, such as how to run them and WHEN to conduct them to optimize sales.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He provides the exact formula in this section of the book so that you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Secrets Of Zbrush Experts
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is very strong stuff, which explains the reason you should take the time to read Expert Secrets. Secrets Of Zbrush Experts