In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Secrets Of Zbrush Experts Pdf
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the internet world gets more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and get them eager to buy whatever you have to give.
People will not buy from people they don’t know. So it’s important that you establish yourself as someone who will serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you may start to build your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few important tips you can use to spot what market you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may discover the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier because you know exactly how to create your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to reach them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various situations in order to lead them to victory.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you at the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they are able to find you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script that he provides.
In addition, he helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to sell something that could actually help people.
He’s fully aware how advertising can be tough because he is somebody who never had a sales background.
But by using all of the approaches from the prior sections of the book (as well as some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service because you may run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to run them and WHEN to run them to optimize sales.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He gives you the exact formula in this section of the book so that you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
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You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that is very powerful stuff, which explains the reason you should take the opportunity to read Expert Secrets. Secrets Of Zbrush Experts Pdf