In DotCom Secrets, you read what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?The Expert Secrets Book
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to pull an audience, turn them into raving fans, and make them excited to buy anything you have to offer.
People won’t buy from people they don’t know. So it’s imperative that you establish yourself as someone who will serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can begin to construct your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of important tips you can use to identify what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you may find the one that fits you the best.
When you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different situations in order to direct them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your audience. Once they are able to find that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your overall narrative. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
In addition, he enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that could actually help people.
He’s completely aware how selling can be tough because he is somebody who never had a sales background.
But by utilizing each of the approaches from the previous sections of the book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you may run a number of webinars every day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about running webinars, such as how to conduct them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He gives you the exact formula in this section of the book so you are able to implement it straight away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say they do not have enough time to create a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing The Expert Secrets Book
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really strong stuff, which is the reason you should take the opportunity to read Expert Secrets. The Expert Secrets Book