In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?The Expert Secrets
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them eager to buy anything you need to give.
People will not buy from people they do not know. So it is imperative that you establish yourself as somebody who will serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you can start to construct your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a few key suggestions you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you may discover the one that fits you the best.
When you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through various situations so as to direct them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that can actually help people.
He is completely aware how selling can be tough because he is somebody who never had a sales background.
However, by utilizing each of the strategies from the prior sections of the book (as well as some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run multiple webinars every day, as often as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this section of the book so that you can implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have enough time to make a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing The Expert Secrets
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that is very powerful stuff, which explains the reason you should take the time to read Expert Secrets. The Expert Secrets