In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?The Expert Secrets Pdf
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. The Expert Secrets Pdf
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and get them eager to buy whatever you have to offer.
People will not buy from people they don’t know. So it’s imperative that you set yourself as somebody who can serve the people you are trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with the effects that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can begin to build your movement very easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of important suggestions you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can find the one which fits you the best.
When you figure this out, it makes building your movement much easier because you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through different circumstances so as to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. Once they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that can actually help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
But by using all of the strategies from the previous sections of this book (as well as some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service because you can run a number of webinars every day, as often as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 every week!
He gives you the specific formula in this section of the book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say they do not have time to create a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the various elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing The Expert Secrets Pdf
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is very strong stuff, which explains the reason you should take the opportunity to read Expert Secrets. The Expert Secrets Pdf