In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, that resonate with your message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Top Secrets Expert Makeup Remover
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Top Secrets Expert Makeup Remover
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them excited to buy anything you have to offer.
People won’t buy from people they don’t know. So it’s imperative that you set yourself as someone who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with the effects that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can begin to build your movement very easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a few key tips you can use to spot what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you may find the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also enables you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to sell something that can actually help people.
He is fully aware how selling can be tough because he’s somebody who never had a sales background.
But by utilizing all of the approaches from the previous sections of this book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product as you may run multiple webinars per day, as often as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell provides everything you need to know about running webinars, such as how to run them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 weekly!
He gives you the specific formula in this section of the book so you can implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they do not have enough time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Top Secrets Expert Makeup Remover
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that is very powerful stuff, which explains why you need to take the time to read Expert Secrets. Top Secrets Expert Makeup Remover
