In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Trade Secrets Expert Witness
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and make them eager to purchase anything you have to offer.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with the effects that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you can begin to construct your movement quite easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a few key tips you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your company forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through different circumstances so as to direct them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they can find you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he enables you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to sell something that can truly help people.
He’s completely aware how selling can be tough because he’s someone who never had a sales background.
But by utilizing each of the approaches from the previous sections of this book (and some new ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you can run a number of webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, should you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so you can implement it straight away.
Also,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they do not have time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Trade Secrets Expert Witness
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that’s really powerful stuff, which explains the reason you should take the time to read Expert Secrets. Trade Secrets Expert Witness