Are you trying to sell things online?
I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even tougher.
There’s a simple secret to increasing the value of each customer you market to:
Sales funnels. Using Clickfunnels For Ecommerce
By creating a well-designed sales funnel, you can dramatically boost your sales and provide more value to your clients.
In this post, I’m going to introduce you to ClickFunnels, the software I’m using to create sales funnels for my business.
You don’t need any technical know-how to use this, and it is going to truly change how you run your business.
If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I will be talking about that too later on.
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for constructing sales funnels. With a lot of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting all you need to market and sell your products online, without having to hire expensive programmers.
And individuals are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is amazing.Using Clickfunnels For Ecommerce
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can make as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own group of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Using Clickfunnels For Ecommerce
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of columns and rows. You can then use your mouse to drag elements around and put them where you want them.
While not as adaptable as Instapage’s landing page editor, it’s still quite good and it can be used to achieve just about any design you desire.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and changing any element’s properties can be accomplished through the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical manner. You are not spending a lot of time searching for what you want to do.
The main thing is that no coding is needed. So you do not have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for giving you the flexibility to design the specific pages you want and ClickFunnels provides you a large array of them to use.
Basic elements comprise of Headline, Photo, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes a number of advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties like background colors, margins, fonts, and alignment.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car as soon as you hit 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals purchase as they go through their specific funnels too.
But that’s not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they’ll have the ability to bring this funnel directly into their account if they are an existing ClickFunnels member. If they aren’t a member yet, they can register for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really awesome is that this share URL also acts as your affiliate link, and you will get a recurring commission when this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure appears to take around 8-10 seconds each time.
While I don’t understand what’s really going on behind the scenes, it does not make sense to me why this would take so long. It is a bit annoying, although only a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I’m really not a fan of software products that limit you in this way.
If you’re just building sales funnels for yourself, these limitations are most likely okay.
But you can get more annoyed at these constraints if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You will need to upgrade to the Etison Suite plan if you would like to build infinite funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels could do is pretty huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well made for the most part and when you’ve built a couple funnels yourself, the entire procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they’ve now been consolidated into 2 separate plans.
How much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel production tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It includes everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some extra bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited in any way which lets you give the software a full test before you fully commit.
If $97 or $297 a month seems like too large a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also have access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be somewhat slow in responding. They utilize Intercom, which means you can immediately ask questions in the live chat box. Support requests are usually answered in a few hours and I found the team to pretty helpful to all my queries.
Do I need my own domain name? Using Clickfunnels For Ecommerce
You don’t necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus that I did not know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it is a great place to get feedback on your sales funnels and answer any questions that you may have.
Additionally, there are other FB groups run by ClickFunnels affiliates which are also quite active. The main one I suggest joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would highly suggest going with Stripe if you can.
What is the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it is definitely well worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you’ll receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a lot of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels gets some negative buzz around it because of all of the affiliates who are trying to promote it.
However, no, ClickFunnels isn’t a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a software with an amazing affiliate opportunity. So many people are using ClickFunnels to construct 6 and 7 figure businesses.
When folks ask, “How do I create a sales funnel”, ClickFunnels is the #1 answer hands down. There is no other software that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to produce webinar funnels to help you develop your brand and sell your services and products.
And you can use it to create membership sites where you can gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? Using Clickfunnels For Ecommerce
First of all, you need to have a product or service to sell. If you do not have something to sell, then don’t even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you need to be willing to commit money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with proper upsells, order bumps and other OTOs that complement or enhance your main product offering.
If you are unclear how to being, I’d have a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains exactly the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels yourself you can see how he goes from low-cost tripwire (DotComSecrets) to promoting his flagship product (ClickFunnels).
By creating his own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and more.
Once you’ve gone through his funnels, then you can take the parts that are applicable to your own company and create a strategy for your sales funnel. Once you have that in place, you’ll be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there that share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently added the ability to sell products directly on their pages with its new Checkout widget
Each product features a large selection of nice looking templates. Both have drag and drop editors that make it easy for you to create the designs you want. And both integrate with the popular email service providers.
However, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that can help you collect prospects. This isn’t a terrible thing since LeadPages really shines for building landing pages fast.
Right now, among the most effective strategies for growing your email list is using content upgrades. By producing targeted lead magnets into your most well-known articles you can get opt-in conversion rates that far exceed your standard pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you will see today.
Therefore, if you’re primarily concentrated on lead generation, I would definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, it’s possible to definitely explode your sales once you start creating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which lets users build beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is geared towards getting set up and selling quickly. It supports both Stripe and Paypal and it includes 17 different checkout page templates which you may customize.
Concerning flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is another terrific way to raise conversions.
But where Samcart is lacking, is the ability to capture leads and build complete sales funnels. Both products come in at the exact same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding process for learning the program
– Software has been better after each update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limits on the number of funnels, pages, and visitors with the standard plan
– Lots of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Using Clickfunnels For Ecommerce
Which software you go with depends on your needs and the amount of work you are willing to invest in your enterprise.
Although many of you are selling standalone products, are you ready to put in the effort required to make a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. It’s possible to collect leads or sell your front end product more cheaply using alternative services.
But if raising the average lifetime value of your customers is important to you, then I truly recommend giving ClickFunnels a try.
Not only to get access to the software but also since the coaching that you receive will probably be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to increase your business today.