Are you trying to sell stuff online?
Then I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even tougher.
But there is a simple secret to increasing the value of every customer you market to:
Sales funnels. What Can Clickfunnels Do
By producing a well-designed sales funnel, you can dramatically boost your sales and provide more value to your customers.
In this article, I’m going to introduce you to ClickFunnels, the application I’m using to build sales funnels for my business.
You do not need any technical know-how to use this, and it is going to really change how you run your business.
If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I’ll be speaking about that too later on.
Here’s what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is an application for constructing sales funnels. With a lot of added bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership websites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting everything you need to advertise and promote your products online, without needing to hire expensive programmers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That is amazing.What Can Clickfunnels Do
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when signing up.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own group of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. What Can Clickfunnels Do
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and place them where you need them.
While not as adaptable as Instapage’s landing page editor, it’s still very good and it may be used to achieve pretty much any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and changing any element’s properties can be accomplished via the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical way. You’re not spending a great deal of time hunting for what you would like to do.
The main thing is that no coding is needed. So you don’t need to spend time studying HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for providing you the flexibility to design the specific pages you want and ClickFunnels gives you a large variety of them to use.
Basic elements comprise of Headline, Photo, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes several advanced elements like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
First the basics:
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals purchase as they go through their specific funnels as well.
But that’s not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they will be able to add this funnel directly into their accounts if they’re an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really amazing is that this share URL also functions as your affiliate link, and you’ll get a recurring commission if this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this process seems to take around 8-10 seconds every time.
While I really don’t know what is really going on behind the scenes, it doesn’t make sense to me why this could take so long. It’s a bit annoying, although only a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I’m really not a fan of software products which limit you in this manner.
If you’re just building sales funnels for yourself, these limits are most likely okay.
However you may get more annoyed at such constraints if you are doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You’ll need to upgrade to the Etison Suite plan if you want to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is pretty huge, and it can definitely be intimidating to some.
That is why ClickFunnels put so much work into the onboarding process to help ease you into the program. The ClickFunnels interface is pretty well designed for the most part and when you’ve assembled a couple funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been consolidated into 2 separate plans.
How much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel production tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To gain access to that, you’ll need to go with the Etison Suite plan. It features everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. However, you can buy Funnel Hacks for $997 which provides you 6 months of Etison Suite for free and some additional bonuses. This brings down the cost to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not constrained whatsoever which lets you give the software a full evaluation before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also get access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be a little slow in responding. They utilize Intercom, which means you can directly ask questions in the live chat box. Support requests are usually answered within a couple of hours and I found the team to pretty helpful to all my queries.
Do I need my own domain name? What Can Clickfunnels Do
You do not necessarily need your own domain name to launch a funnel, but I would recommend it. If you do not have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can discover how to do this from the first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it’s an excellent place to get opinions on your own sales funnels and answer any questions you might have.
There are also several other FB groups run by ClickFunnels affiliates which are also very active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would highly suggest going with Stripe if you can.
What is the Funnel Hacks system?
If you’re looking to get the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you’ll get six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional bonuses and training that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it due to all the affiliates that are making an effort to market it.
However, no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to construct 6 and 7 figure businesses.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 answer hands down. There is no other software that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels right now in their business.
It is terrific for creating opt-in funnels to help you generate more leads and build your email list.
You are able to produce webinar funnels to help you grow your brand and sell your services and products.
And you can use it to create membership sites where you’re able to gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? What Can Clickfunnels Do
To start with, you need to have a product or service to sell. If you do not have something to sell, then do not even bother looking into ClickFunnels before you do. Unless you only want to promote it as an affiliate.
Next, you have to be ready to commit money and time into creating your value ladder and building out your entire sales funnel.
That means creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with proper upsells, order bumps and other OTOs that match or enhance your principal product offering.
If you are unclear how to start, I’d have a look at Russell’s very own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he describes precisely the why and how of building sales funnels and how to tell stories to sell your services and products.
And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By building his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the components that are applicable to your own company and create a plan for your sales funnel. As soon as you have that in place, you will be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages with its new Checkout widget
Each product comes with a huge selection of nice looking templates. Both have drag and drop editors that make it effortless for you to create the designs you want. And both integrate with the popular email service providers.
However, Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that can allow you to collect leads. This is not a terrible thing since LeadPages really shines for creating landing pages fast.
At this time, one of the most effective strategies for developing your email list is by using content upgrades. By creating targeted lead magnets into your most well-known articles you can get opt-in conversion rates that far exceed your typical pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you will see today.
So if you are primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you are selling a service or product, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, as soon as you master the instrument, it’s possible to really explode your earnings once you start generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which allows users to build beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates which you can customize.
Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is another terrific way to raise conversions.
But where Samcart is missing, is the capability to capture leads and build complete sales funnels. Both products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding procedure for learning the software
– Software continues to get better after every update
– Easily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Lots of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts What Can Clickfunnels Do
Which application you go with depends on your needs and the quantity of work you are willing to invest in your business.
Although many of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?
If not, ClickFunnels could be overkill for you. It’s possible to collect leads or market your front end product more cheaply using alternative services.
However, if raising the average lifetime value of your customers is important to you, then I really suggest giving ClickFunnels a try.
Not just to access the software but also since the coaching that you receive will probably be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to grow your business now.