In DotCom Secrets, you read what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?What Is Expert Secrets About
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them eager to buy whatever you have to give.
People won’t buy from people they don’t know. So it is important that you establish yourself as someone who will serve the people you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the effects that result from setting yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you may begin to construct your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so that you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through various situations so as to lead them to success.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. Once they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script he provides.
In addition, he enables you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to sell something that can actually help people.
He is fully aware how advertising can be rough because he’s someone who never had a sales background.
However, by utilizing all of the strategies from the previous sections of the book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this section of the book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All the previous material still applies to phone discussions, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say they don’t have time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing What Is Expert Secrets About
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have been able to use myself for build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s really strong stuff, which is why you should take the time to read Expert Secrets. What Is Expert Secrets About