In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Ysl Top Secrets Expert Makeup Remover
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the online world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them eager to purchase anything you need to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who will serve the people you are trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few important tips you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you can find the one that fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various circumstances in order to lead them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your general story. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that could truly help people.
He’s completely aware how advertising can be rough because he is somebody who never had a sales background.
However, by using all of the strategies from the previous sections of this book (as well as some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you may run multiple webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this section of the book so that you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a page. All the previous material still applies to phone discussions, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they do not have time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Ysl Top Secrets Expert Makeup Remover
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word you say, and buying when you want them to.
And that is very strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Ysl Top Secrets Expert Makeup Remover